Of all the services offered by the Franchise industry, one of the least noticed one is, Healthcare. An individual, in their entire lifetime, must have visited a healthcare franchise without even realizing it. There is a big opportunity for high-quality, affordable primary healthcare franchise in Bangladesh. Rising income levels, ageing population, growing health awareness and changing attitude towards preventive healthcare is expected to boost primary healthcare services demand in future.
Healthcare is one thing, where people only trust the best and they are not willing to take risks or experimenting. A primary healthcare franchise proves that the business is successful and is trustworthy. It establishes a brand name, and people trust the brand name, especially in healthcare.
Various social and economic changes in Bangladesh like rising in the rate of literacy, rise in the levels of incomes and an increase in the consciousness because of wider media coverage, helpful in increasing awareness towards health. The rise in the nuclear family system makes routine health check-ups is necessary for the bread earner of the family.